You should do what's best for your business, and that might mean making up your own rules! Start experimenting with how many posts you're sharing per day and keep track in a spreadsheet. After a few weeks, take a look at your analytics. Use the data to determine whether you need to pump up or scale back on your posting frequency. The only rule in social media is that you should only post content that is engaging, entertaining and useful to your followers.
Quality will always win over quantity in social media marketing. Emily Anthony, Blog Contributor. Subscribe to our email list to get the latest digital marketing content delivered to your inbox each week! First Name. Last Name. In the meantime, check out our free marketing resources, including blogs, videos and infographics.
Learn More. We use cookies to improve user experience. For more information, visit our Privacy Policy. How often should I post on social media?
In this blog post, you'll learn how many social posts each day your business needs to improve engagement and get more followers. Neither scenario is good for your business. How does Facebook's new algorithm affect your Facebook strategy?
My advice: Stick to one post per day or five posts per week. Here's why. That's why your Twitter posting strategy should depend on your goals. My advice: Go for the happy medium with tweets each day. How Often to Post on Instagram Because it's so dependent on visuals, Instagram can feel a little intimidating for small businesses.
This seems to be a big controversy these days! The top accounts are posting times a day, I was told. But the studies I found did vary wildly — anywhere from once per day to 51 times a day! More helpful is a general consensus of 3 to 30 times a day. Read more about this social media tool for bloggers. Bare minimum: once a day. Better: 3 — 6 tweets a day. Optimal: tweets a day. When I was most active on Twitter, I tweeted links almost every hour, and a quote about every 3 hours.
The recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day. Posting more than 30 Pins per day does not show any additional benefits. Pinning often is easy with Tailwind. You tell it how many times you want to pin per day, and it sets up recommended time slots for you. Save a Pin to Tailwind, and it falls into the next slot or you can customize the times, if you wish. Posting this often did amazing things to grow my followers — I more than tripled my account in , to 14K followers.
After encouraging up to repin our own content for years, in Pinterest decided to give preference to NEW Pins. And their analytics are the best, bar none. Better: 3 — 5 Pins a day. Optimal: Pins a day. The optimal amount for your account will depend on how much time you have to dedicate to making fresh, quality Pins.
Avoid: Repeating Pins frequently or to more than 10 Pinterest boards. To schedule your Pins, try Tailwind. These can auto-post for you safely!
Optimal: once or twice a day. Avoid: Sharing a bunch of posts in quick succession, or disappearing for weeks at a time. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings. I share my new or updated blog posts here, and I was only posting once or twice a week, but now I use Missinglettr. This recirculates my blog posts and keeps them in front of my connections — because some may have missed them or not had time to read previously. I was asked for more specifics, so here you go: Try to upload a new video weekly.
How often you should post a video to YouTube depends on a whole heap of things. There is not a set answer. This video will talk you through everything you need to consider before you produce one video a week, day or month. The best times to upload to YouTube are Thursdays and Fridays between 12 and 3pm in the time zone of the majority of your subscribers. Bare minimum: once a month.
Once weekly is ideal, and if you can post two or three times a week — even better. Established blogs with plenty of content should focus less on how much new content they can create, and more on updating and optimizing their current content. Consistency will help the search engines — and your readers! Check here for more blogging tips. Choose your pace and stick to it, so your followers know what to expect.
Consistency is key to attracting and retaining followers! Of course, high quality content is a must. Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more.
Her straightforward writing style empowers small business owners to make their own graphics for social media success! Thanks for sharing this article I was searching for social media posting frequency and time. This is fantastic! Thank you so much for assembling all this info in such a useful way and then sharing it! Could you clear something up for me though between instagram posts and instagram stories.
And then with LinkedIn, there is a personal page and a business page, and both can be posted on. This is really helpful Louise. But what really matters for exposure and click-throughs is total engagement. So the right metric would be posts per month multiplied by the average engagements per post.
The first category has an average of 3 posts per month and engagements per post, for engagements per month on average. The second category averages around 10 posts per month and 95 clicks per post, for engagements per month. The third category averages around 23 posts per month and 80 engagements per post, for 1, clicks per month.
The fourth category averages around 45 posts per month and 55 clicks per post, for 2, clicks per month. Does anyone disagree? While I agree that more posts should equal more clicks, I suspect FB will only show so many posts from your page.
Good post! So industry voided, HubSpot suggests tweeting a minimum of five tweets per day, while suggesting there is no daily maximum. LocalVox recommends tweeting a maximum of five tweets per day while maintaining a minimum of five tweets a week. Quick Sprout found that the most retweets happen within an hour after tweeting, so a higher daily frequency is best.
Start by tweeting 5—20 times every day. Writing for Forbes, Neil Patel suggests tweet frequency should be tied to your goals. If you want maximum engagement per tweet, aim for tweets per day.
However, if you want more total responses to your tweets overall, 50 tweets or more are acceptable. Mari Smith's sweet spot is between 6—7 tweets per day on weekdays, and 3—4 tweets a day on weekends. Abobe recommends just 3 tweets per day. For larger enterprises and major brands, this less is more approach may be the way to go. Social Media Week offers up a similar suggestion, stating that tweets per day is the sweet spot. Twitter has a handy analytics feature to help you see which days are getting the most engagement.
When you know how many tweets you've shared on certain days, you can easily correlate your frequency to engagement. Just log in to Twitter Analytics , navigate to Tweets , and check out the bar graph of dates coupled with the number of tweets that went out on those dates below. Ahalogy sees the best results with 15—30 Pins per day when spread out throughout the day. Buffer says the top brands have experience a ton of growth by Pinning more frequently. The magic number?
Pin five times a day on Pinterest. Constant Contact says Pinning at least five times a day is a good minimum, while Pinning 10 times per day should be the most you Pin. DowSocial suggests Pinning a minimum of three times per day to Pinterest. Sharing regularly, and curating others' content in your frequency mix, will help build engagement.
Michelle MacPhearson says that 20—30 Pins per day is the sweet spot for visibility on Pinterest. Nulou recommends Pinning at least five times per day while keeping 10 Pins a day as your maximum. Quick Sprout agrees with Buffer, suggesting the best Pinning frequency is five Pins a day. Adobe says "Pinterest users love lots of content," and recommends Pins per day.
Pinterest has a revealing analytics feature that helps you understand how your Pins are performing on a daily basis. Simply cruise to Pinterest Analytics and select the Profile option. Check out your Impressions to understand how your Pins performed on certain days of the week. Constant Contact recommends posting on LinkedIn at least two times per week. Post a maximum of five times per week. DowSocial recommends sharing daily to LinkedIn, but doesn't provide a solid number. They suggest that daily shares keep your followers in the loop, but not overwhelmed.
HubSpot's benchmarks recommend posting at least twice a week on LinkedIn, while your maximum posting frequency should be no more than five posts per week. LocalVox says that once a day should be the most you share to LinkedIn.
Post at least once a week to remain active. Nulou says to post to LinkedIn a minimum of two times a week to maintain consistency while five times a week should be your maximum number of posts. Quick Sprout cited LinkedIn's own recommendations for an ideal posting frequency of 20 times a month, which is about once every business day. LinkedIn has a sparse analytics feature that will help you see the engagement each of your messages attracts. You can use that as a starting point when you test your frequency to see how posting more or less impacts your engagement.
Just navigate to your Business Profile and select the Analytics tab to start your analysis. HubSpot found that you should post to LinkedIn at least three times a week while posting 10 times should be your maximum.
Post at least three times a week. Keep your maximum to 10 times a week. However, you can use Insights to gauge your most successful days and review the number of posts you shared on those days.
Click on Posts , and you'll see a graph of the popular days, followed by even more specific data related to the posts you've shared. Buffer says that major brands share on Instagram on average 1. DowSocial says to post to Instagram a minimum of three times per day. Since images are super sharable, posting a little more often would be fine, too. Adobe says your Instagram posting frequency should be consistent with your goals. They say some brands succeed with as many as 10 photos per day.
That might work well if you're sharing photos from an event, for example. And on Forbes, Neil Patel says "posting frequency is not all that important for your Instagram marketing.
Whether you post once or twenty times per day, do your best to maintain that same cadence. Iconosquare has an Instagram Analytics feature that will help you understand when to post. Part of its functionality lets you export your data into a spreadsheet where you can see the time you posted and the engagement each post received. As you test your posting frequency, that could be helpful to gauge your engagement by day while analyzing the number of times you posted on Instagram.
Knowing when to post is an essential piece of every social media strategy, but there is so much more to a high-performance social strategy than publishing at the right time. Demand generation enthusiast, content marketing advocate, and team player. I love new ideas, strategy, and efficiency. Would you like each of your newly-published articles to gradually start generating organic search traffic? We all think we know the classic Nike marketing strategy. But is […].
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